Salisbury & Co., an established firm of chartered surveyors, wanted to introduce email marketing into their business for the first time.
With no existing email marketing infrastructure, the brief was to build a complete solution from scratch, including platform setup, website integration, subscriber segmentation, automated email journeys and branded campaign templates.
The goal was to grow their subscriber database, deliver tailored property alerts and strengthen ongoing client communications.
SEGMENTATION & TAILORED EMAILS
Created a structured segmentation strategy within MailerLite, grouping subscribers by their preferred property types and locations.
Designed and developed branded email templates for property alerts, newsletters and company updates, ensuring consistent and professional communications.
This enabled Salisbury & Co. to deliver more targeted, relevant campaigns based on individual subscriber interests, helping to improve engagement and strengthen relationships.
SIGN-UP FORMS
Designed and integrated multiple sign-up forms across the Salisbury & Co. website, including a newsletter subscription form in the footer and an exit-intent pop-up to encourage new registrations.
Both forms are connected directly to MailerLite, automatically capturing subscriber data and triggering a tailored welcome email journey.
This created a seamless sign-up experience and established a foundation for growing an engaged subscriber database.
AUTOMATED EMAIL JOURNEYS
Created automated welcome email journeys within MailerLite to engage new subscribers from the moment they sign up.
Developed tailored journeys based on the subscriber's entry point, introducing Salisbury & Co., showcasing the latest properties and encouraging subscribers to set their preferences.
Additional follow-up emails were implemented to nudge subscribers to complete their preferences, helping to support ongoing engagement and personalised communications.
PREFERENCES CENTRE
Built a preferences centre on the Salisbury & Co. website, allowing subscribers to select their preferred property types and locations to receive more relevant property alerts, tailored to what they’re looking for.
Integrated the website registration form with MailerLite using Make, automatically capturing and updating subscriber preferences for targeted email segmentation.
Subscribers were also encouraged to set their preferences through automated welcome emails, helping to create a more personalised and relevant email marketing experience.
MONTHLY NEWSLETTERS
Designed and developed branded monthly newsletters to keep subscribers informed of the latest company news, commercial property opportunities and market updates.
Each campaign was structured to showcase key announcements, recent transactions and available properties, with engaging visuals and clear calls to action.
Managed the end-to-end campaign process, from email creation and design through to testing, scheduling and performance monitoring.
