I’m a Lifecycle and CRM consultant focused on driving acquisition and retention through email and SMS. With 5 years’ experience across luxury and beauty brands, I build high-performing lifecycle programmes. From onsite list growth and welcome journeys to advanced segmentation, automation and revenue reporting.

Experienced across Salesforce, Emarsys, Ometria and Attentive, I design structured, scalable lifecycle systems that increase LTV, strengthen loyalty and deliver measurable revenue growth.